In honor of 20 years, Amazon held a company birthday celebration on Wednesday, July 15, that promised to be of great benefit to their customers. The company hyped up a 24 hour period of deals and steals that was to be bigger and better than Black Friday, dropping teasers of electronics, home appliances and more, exclusive to Amazon Prime members. Prime members pay $99 per year for free-shipping. However; it seems the day of deals was more hype than follow through. Backlash of the experience is trending across social media platforms.
Amazon customers took to their Twitter, Facebook and other social media accounts to express their disappointment after a much anticipated Amazon Prime Day, a day of deals, slamming the online retailer using hashtags such as: #unhappyPrimeDay, #AmazonFail, and #PrimeDayFail.
If you consider Twitter as a concrete source to go by, then the consensus around the Twitterverse is that Amazon Prime Day was a “bust”. Highly sought after items sold out in seconds, many expected items could not be found and the items that were available were described as “junk’ and “things no one wants”.
The question now is, are these mass sales really worth all the hassle? Are they what they’re hyped up to be or are majority of the consumers let down more than they are satisfied?
As many customers that have taken to social media to vent, it seems that the company itself is still in the green and is satisfied with the overall results of the event.
Amazon representatives released statements saying, “Prime Day went on better that last year’s Black Friday sale.”
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